Physician-driven digital innovations
Connected to these undertakings is the development of training modules to make it easier to adopt telehealth and other digital medicine tools. Dr. Madara described how developments at Health2047, the Silicon Valley-based innovation subsidiary of the AMA, will help transform U.S. health care at the system level.
Health2047 has had two spinoff companies in 2021. One is Emergence Healthcare Group, a company providing a bundled turnkey solution allowing practices to offload paperwork and administrative burdens so physicians can spend more time with patients. Another is SiteBridge Research, a company creating a “trial-in-a-box” platform that will make it easier for smaller practices to participate in clinical trials.
What makes Health2047 spinoffs different from other Silicon Valley endeavors is that the tools they create spring directly from the patient-physician encounter and a desire to solve problems at the ground level. That’s a stark contrast to what’s too often been the norm: developing costly high-tech gadgets that are administratively imposed on physicians from the top down.