The American Medical Association’s innovation arm is teaming up with doctors-turned-investors, including Chicago native Eric Whitaker, to launch a health insurance plan for underserved seniors, the group announced today.

Medicare Advantage plan Zing Health will be available to Cook County residents during open enrollment this fall, with coverage beginning Jan. 1. Medicare Advantage, in which private companies contract with the government to offer Medicare beneficiaries additional benefits, has been a lucrative business for insurance companies as the population ages.

Featuring local care teams rather than centralized call center operators, Zing aims to improve patient outcomes by addressing social determinants of health and helping doctors coordinate care, Health2047, the AMA’s for-profit healthcare innovation company, said in a statement. The health plan is launching with an undisclosed amount of seed funding.