Joe Marks is the co-founder of Caboodle Technologies. Previously, he co-founded Upfront Analytics in April 2012 to help revolutionize market research through playful engagement with respondents. From 2007 to 2012, Joe created and led Disney Research, the premier technology lab in the media & entertainment industry. Prior to that, he was the research director at Mitsubishi Electric Research Labs. Joe holds a BA, SM, and PhD in Applied Mathematics & Computer Science from Harvard University. His areas of expertise include artificial intelligence, human-computer interaction (HCI) and computer graphics. He has published over 50 peer-reviewed articles on a wide variety of topics and managed over $100M in corporate R&D spend.