As an entrepreneur and business manager specializing in the health care industry for well over 20 years, I’ve had the opportunity to found a few startups and advise and invest in many others. For the past three years, I’ve been evaluating new business opportunities for an AMA-founded business accelerator in Silicon Valley targeting nascent opportunities to address chronic disease and diagnostics at the systems level.

My area of specialization leans toward biotechnology, but I’ve worked with budding businesses in a variety of domains across the health care spectrum. From experience, I know that health care is a particularly difficult space for entrepreneurs, and I’d like to offer some advice for health care startups.