Data-friendly infrastructure is manifest in organizational technology and collaborative processes by which interconnected parties share and act upon pertinent information to promote efficiency and productivity. Any industry that lacks a robust data infrastructure will unsurprisingly lag behind in digital transformation.

Demanding more is easy: more data, more access, more technology, more this, more that. But we don’t need more, we need better. We need a collaborative effort between technologists and practitioners for improved data input and common use.