The American Medical Association has invested $15 million to become founding partner of Health2047, a high-tech incubator that will explore innovative solutions to some of the biggest challenges facing the nation’s 1.1 million physicians and their patients.

“Health2047 intends to transform the way that individuals receive—and physicians deliver—care by collaborating to make system-level advances in healthcare,” said Doug Given, MD, PhD, chief executive of Health2047. “Health2047 — an entirely new business model in the healthcare industry — combines strategy, engineering, design and venture disciplines to create new and important linkages between the physician community and the AMA’s content/regulatory experts with leading companies, emerging growth companies and individual entrepreneurs. We will develop, optimize and harvest disruptive ideas that enhance — at the system level — the practice of U.S. healthcare.”

While AMA is headquartered in Chicago, the standalone, for-profit Health2047 is headquartered in San Francisco. Silicon Valley is the ideal place for an innovation company like Health2047, Given added, because it’s the center of U.S. innovation, has a high density of exceptional talent, boasts the strongest venture funding environment, is home to several leading academic health research institutions and enjoys a networking culture like no other.

The launch of Health2047 is right for the times, and will bridge the gap that has existed far too long between Silicon Valley and the medical community, James L. Madara, MD, chief executive of the American Medical Association, said.

“Physicians told us when cumbersome technology makes the care environment more complex, it actually creates less professional satisfaction by taking time that could be used to interact with patients.” Madara said. “Many electronic health record systems are a prime example of promising technology gone awry. Physicians have found that most EHRs lack usability and interoperability as necessary features for supporting high-quality patient care. But if we could ensure new technology supports patient care, rather than hindering it, we can address a major contributor to physician burnout, while allowing physicians to focus on what’s important: the care of their patients.”

For the promise of these possibilities to come to fruition, the physician’s perspective on the realities of the modern medical care environment must be not only considered but incorporated at the ground level of technological innovation and design, Madara added.