Security is a top priority for any tech product, especially in today’s virtual-first world. With consumers using tech for more and more applications and so many professionals working from home and utilizing digital spaces, people and organizations are at higher risk than ever for cyberattacks. That’s why it’s crucial for tech leaders to prioritize security when creating products.

Below, a panel of Forbes Technology Council members shares advice for tech leaders trying to build security into their products from the ground up. Follow these 15 tips to make your company’s offerings more secure before they even hit the market.

1. Prioritize awareness of the business impact.

When it comes to security, we tend to spend a lot of time focusing on the technology and not a lot of time around understanding the business-related reasons the technology is used. Prioritizing that awareness should play a larger role in security strategy from the outset. – Charles Aunger, Health2047 – American Medical Association